The theme park will lease adjacent property from the City of North Richland Hills for parking. Lease payments will be made to the City’s General Fund.
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Peppa Pig Theme Park will be located in North Richland Hills on Boulevard 26, next to NRH2O Family Water Park at the former Mountasia Family Fun Center property.
Designed to be the ultimate day for little ones, the 14-acre park will feature multiple rides, interactive attractions and themed shows, all based on instantly recognizable locations from the globally popular brand. Rides and attractions details for this all-new, standalone theme park will be announced in the future. Fans and parents of future “little piggies” can be among the first to hear the big news by signing up for the Peppa Pig Theme Park emails at https://www.peppapigthemepark.com/dallas-ft-worth/.
Merlin Entertainments will build and operate the new theme park. Merlin operates more than 140 attractions in 25 countries, including LEGOLAND, Madame Tussauds and SEA LIFE® Aquariums. They also operate Peppa Pig World of Play, a smaller indoor play center in Grapevine Mills Mall. More about Merlin Entertainments can be found at https://www.merlinentertainments.biz/
Peppa Pig Theme Park has not announced an opening date at this time, however we anticipate it to open during the second half of 2024. Fans and parents of future “little piggies” can be among the first to hear the big news by signing up for the Peppa Pig Theme Park emails at https://www.peppapigthemepark.com/dallas-ft-worth/.
This property is and has always been privately owned. While Mountasia served our community well since 1995, it was beginning to show it’s age. In 2019 the owners opted to list the property for sale, rather than continue to put money into it. Merlin Entertainments purchased the property to redevelop it as the nation’s second Peppa Pig Theme Park. Although the Peppa Pig Theme Park attracts parents and grandparents with young children in general, no one is excluded from going to the park and enjoying the amenities offered. They will have rides and attractions that accommodate kids of all ages and abilities.
Several things made this location attractive to Merlin Entertainment. Having previously served as an amusement center, the property already had zoning for an outdoor amusement park and needed infrastructure in place. Being directly adjacent to NRH2O Family Water Park and central to the entire Dallas Fort Worth region was also a plus. Additionally, the demographics of our region are in line with businesses’ target demographics. North Texas is growing and vibrant and Merlin Entertainments is excited to have the opportunity to add a world-class entertainment experience for residents and visitors alike.
The existing roadway has adequate capacity to handle park traffic without impacting traffic flow. TxDOT’s long-term plan is for Boulevard 26 to be reconstructed to a 6-lane divided section. However, the project is not currently funded, and does not have a confirmed start date.
Since this was a former family entertainment center, the zoning for outdoor entertainment is already in place for this property. With the zoning already in place, a zoning change request before the Planning & Zoning Commission and City Council, which would have required public hearings, was not necessary for this business.
Merlin Entertainment will be making a significant capital investment in redeveloping the property which has been vacant for the past few years. The redevelopment of this property will benefit our community in many ways including boosting the local economy and offering employment to teenagers and others. It will also bring additional property and sales tax base to pay for existing City services. Visitors to the park may spend money at other area restaurants and stores increasing revenues to those businesses as well. Additionally, it will stir interest in other vacant properties in the area.
The City is not providing any funding for this project. Merlin Entertainments will receive a rebate on a portion of any increase in property taxes and sales taxes produced by the theme park. If the business does not produce an increase in property or sales tax revenue, they receive no rebate. Even after the rebate, it’s estimated the theme park will generate a greater tax base than a retail shopping center with a grocery store, twice the tax base of a new single-family neighborhood on the same amount of acreage, or four times the tax base of an office complex. All of these comparisons are after any rebates.
Merlin Entertainments, the parent company of Peppa Pig Theme Park, is thrilled to bring exciting new employment opportunities to the community. Stay tuned for more employment details soon. Open positions for Merlin Entertainments can be found at: https://www.merlincareers.com