Several things made this location attractive to Merlin Entertainment. Having previously served as an amusement center, the property already had zoning for an outdoor amusement park and needed infrastructure in place. Being directly adjacent to NRH2O Family Water Park and central to the entire Dallas Fort Worth region was also a plus. Additionally, the demographics of our region are in line with businesses’ target demographics. North Texas is growing and vibrant and Merlin Entertainments is excited to have the opportunity to add a world-class entertainment experience for residents and visitors alike.